Wyler's History of Innovation
1931
- Silvain Wyler founds the Wyler’s® Co.
1940s
- Wyler’s® begins manufacturing Bouillon in Chicago
1950s
- Wyler’s® develops Instant Bouillon and dry soup mixes
1960s
- Wyler’s® Company acquired in 1961 by Borden Foods
- Wyler’s® improves bouillon packaging with glass jars
- Wyler’s® develops first national ad campaign in 1967
1970s
- Manufacturing plant built at Northbrook, IL in 1971
1980s
- Soup Starter®, Mrs. Grass® and MBT Broth acquired by Borden Foods
- Wyler’s® introduces new flavors and packaging improvements
1990s
- Wyler’s® develops Reduced Sodium Bouillon in 1998
- Wyler’s® develops Fast Dissolving Cubes in 1999
2000s
- To commemorate its 70th Anniversary Wyler's® broke the Guinness Book of World Records for the largest bowl of Soup!
- Heinz acquires Wyler's® Soup and Bouillon brands.
- Brand look is revolutionized through new & improved packaging graphics on soup & bouillon.
